mobile workforce communication, task management & compliance solutions
Mobile workforce solutions

Feeling the Love!

  Posted on 15 January 2016

Valentine’s Day reminder this is not! Instead, we are feeling the love of some of our lovely customers. Having canvassed our customers’ opinions on the launch of our new website in August last year, we were delighted with the response. With the snow and ice outside in this cold January, we wanted to warm the cockles of our hearts, and share some of the results.

All of the respondents were satisfied with the website and said they found our site:

  • Really easy to navigate,
  • Really easy to find out about the services on offer,
  • Found its’ information clear and easy to read
  • Found it easy to download files
  • Thought information was both current and relevant

We found this heart-warming, because not only did people take the time out of their busy work lives to look at our site, but spent a few minutes providing some feedback afterwards. The fact that so much of the feedback was positive, only adds to the glow we feel.

Taking the pulse

Creating a website takes time and investment. Before its’ creation, time has to be taken to work out the fundamentals for example product messaging and branding. Before anything else, we had to understand what makes us tick. Only then, could we clearly communicate to others, what we can do. 

On the question of how visually appealing our new website was, we slipped marginally from uniform endorsement. 33.3% found it extremely appealing, 50% found it very appealing and 16.7% found it only slightly appealing. This is a lesson to us all that when it comes to subjective aesthetics, that beauty is in the eye of the beholder. Even so, we take heart in the fact that 83% found the site looked good.

Monitoring vital statistics

In the final, critical question in the research ‘How likely are you to recommend our products & services to others by referring them to the new website?’ we received another spread of responses. 66.7% said they were extremely likely to refer others to our site, 16.7% were very likely, and 16.7% only moderately likely. This means that two-thirds of our customer respondents would recommend our products and services. If some of these recommendations were made in 2013, it would be great news for Purcell.

In all, this is a great way to start a new year – we are starting with a strong platform on which to base growth – fresh branding and a great website (as voted for by our customers!).
 

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