When both sides win!

  Posted on 8 February 2016

The existence of a North-South divide in the UK is fiercely contested.  In concept it is rather like a version of Il Mezzogiorno – the dividing line between Northern and Southern regions of the Italian Peninsula. (Find out more about the Italian divide).  It assumes that there is a distinct and significant difference between two sides of a country, whether economically, politically or culturally.  And, depending on which side of the ‘divide’ you happen to be, decides your view as to which side is best. (Read more about the North-South debate).

Level Playing Field

People can get really exercised by this concept, and arguments can rage as to where any UK dividing line occurs, if it exists at all.  Research can be rolled out to prove or disprove the theory, and seemingly unrelated facts are used as a corollary.

Yet, at Purcell, we are doing our best to disprove this idea of a divide.  Being a London-based company, you might assume we would be focussed on London and the Home Counties, but that is certainly not the case.  We are loud and proud of the fact that we have great clients in the Midlands, Northern England and Scotland.   We have just uploaded a case study of one of these clients.  Read The Leeds Teaching Hospitals NHS Trust case study. 

More alike than unalike!

Fundamentally, we know that there is common ground amongst all our clients, north or south, big or small, and in whatever business sector – they all need the very best advice, and efficient business communications.  Which is what we do.  So, it’s a good start, focussing on how we have the same aims and ambition to get the best, whatever and wherever we are.  It was Jimmy Carter, the American President and peace negotiator,  who said that unless both sides win, no agreement can be permanent.  (Read more about the Carter Centre). A salutary thought.